Film4- Marketing

Slumdog S

Film4 Distribution

• In 2002 Tessa Ross was introduced to the company and become the controller of Film4 and Channel 4 Productions.
• The company needed to boost annual investment after almost going bankrupt and they managed to do this through third party partnerships.
• After this the company will no longer distribute its own films. They are now partnered with Studio Canal and Warp Productions.

• Film4 make and distribute around 6-8 films per year.
• They set up a low-budget studio with the film council and distributers Optimum and Warp X which were their digital production house.
• As the company work across TV and film drama this allows for economies of scale and cross-fertilisation so therefore this ablest hem to think carefully about where to position each of their films.
• Ross see's Film4 as a part of a wider creative community e.g Working Title, The BBC and BBC Films
• Warp X and a Film4/UK film council joint project with the Sheffield bases indie 'Warp'- this means that they can definitely finance three low budget films each year

Working Title Distribution- Hot Fuzz

• Hot Fuzz is film which is based around the story of a London 'cop' which is transferred and paired with a new partner. Whilst at work the pair stumble upon a number of events and suspicious incidents. 
• The film was released on the 19th February 2007 in the United Kingdom
• The film was produced by Big Talk Productions, Ingenious, Studio Canal, Universal Pictures and of course Working Title Productions.
• Distribution company's that distributed the film were Universal Pictures and Working Title
• The film starred big names such as Simon Pegg, Nick Frost and Martin Freeman
• Budget= $16 million
• Gross Profit= $80 million